AP Degree Programme in Marketing Management
AP Degree in Marketing Management
Duration and ECTS credits
The education is a two-year, full-time programme that corresponds to 120 ECTS Credits. The European Credit Transfer System (ECTS) is a common European standard, 60 Credits of which correspond to one full year of studies at higher education level.
The purpose of the programme is to qualify graduates for independent work on analysis, planning and implementation of marketing tasks using cultural, organizational, financial, technological and marketing skills obtained during the studies.
The teaching methods aim at developing students’ independent, innovative and cooperative skills. The classes are small (typically between 20 and 32 students) and students are encouraged to contribute actively to classroom discussions. Project work and group work are essential parts of the studies.
Attendance to lectures is compulsory.During the programme a number of tests and exams must be passed to move on to the next term.