Placement

August

Purpose

The exam consists of a written and oral assignment.

The group-based written part will be based on a real-life case and must show the students ability to work with Sustainable Marketing. The oral part must show the students ability to present and argue their work.

Learning objectives being tested and the related subject elements

The learning objectives for Sustainable Marketing are tested. Learning objectives are stated in the description above.

ECTS

5 ECTS

Prerequisites

Full attendance and active involvement in the teaching, field visits, presentations and moreover are required as a prerequisite for taking the examination and passing the course. The prerequisite requirement is not included in the assessment of the exam but is a qualification criterion for being able to participate in the exam. If the student does not meet the prerequisite requirement, he/she cannot participate in the exam and will use one examination attempt.

Deadline for meeting the prerequisites

Two days at the latest before the exam.

Examination Form

A written group project and an oral examination

Basis of the examination incl. formalities

Group project - Synopsys

The synopsis is prepared in groups of 3-5 students. It must be max. 12,000 keystrokes (including spaces, footnotes, figures and tables, but excluding front page, table of contents, source list and appendix).

If individualization of the written project is desired, the individual student’s contribution must be documented in the project.

The oral presentation

3 students: 30 min.

4 students: 40 min.

5 students: 50 min.

It is the group's task that all group members participate actively

The students make a presentation of the selected elements in the project (ap- prox. 5-15 min.)

After the presentation, the examiners ask in-depth questions about the presentation and the written project, as well as general questions in relation to the learning objectives for the current subject elements (approx. 20-30 min.) Voting and grading (approx. 5-10 min)

Assessment

Grading is done according to the Danish 7-point scale. The assessment is based

on the student's oral presentation. The evaluation is conducted internally.

Assessment Criteria

In addition to the learning objectives, the following aspects will be emphasized in the assessment of the final presentation:

·        The ability to apply relevant concepts, methods, and tools to develop realistic and well-argued marketing solutions.

·        The ability to respond precisely to the case with recommendations that are aligned with the company’s situation and objectives.

·        The ability to communicate professionally using appropriate terminology and a clear structure.

Writing and spelling

skills

Part of the overall assessment.

Language

English

Aids

All aids are permitted

Enrollment for the exam

When registering for the summer school in Sustainable Marketing, the student is automatically enrolled for the exam, which takes place at the end of the summer school.