AP Degree Marketing Management

Become a part of the vibrant business life of the world!

With a degree in Marketing Management you gain solid skills in the core subjects Marketing and Sales, Finance, Communication, Organisation and Business Law.

Through this two year-programme you will learn how to work systematically and purposefully within the marketing field and with a specialisation in a self-selected area of interest eg. Advertising, Sales, Innovation, and Supply Chain Management.

The programme is closely related to practice and throughout your education you will be solving problems and creating projects for real life businesses. For example read about our International Innovation Week!

As a graduated Marketing Management student, there are many job opportunities in Denmark as well as abroad. Jobs such as marketing coordinators, sales representatives, purchasers or communication employees could be your end goal. The programme can also prepare you for life as an entrepreneur or if you prefer you can pursue further education with a BA- or Master Degree.

This program is offered in both Danish and English. Read about the Danish equivalent of Marketing Management by clicking "Markedsføringsøkonom".


What it is all about...

The programme's primary area of ​​expertise is International Marketing and Sales which is supported by the following subjects: Organisation, Management, Communication, Culture, Business Law and Economics.

In the primary subject the following areas are touched upon:

  • Market Analysis
  • Sales and Negotiation
  • Cultural Analysis and cultural relations
  • Communication
  • Investment and Budgeting
  • Basic Statistics
  • Organizational Structure and Management
  • Logistics
  • Innovation

What it is like to study at Dania - Academy of Higher Education?

The teaching is a combination of classroom teaching, projects, case studies, guest speakers and company visits. The focus is on evidence drawn from practice.

Business Academy Dania is characterized by committed teachers that you can always get in touch with if you should need a chat, whether it is of professional or personal nature.

The first period at your new place of study things can be overwhelming and surprising because a lot of things you have been accustomed to in your home country or from your high school will be different.

There will be many things to consider, both new people and a lot of practical issues. You must learn how to structure your time and prioritize. There will be a requirement that you study full time and work commites with your field of study, this means that you must prepare yourself on your own. You will find several exams during your first year in several different subjects.


The really fun parts...

Friday or Thursday Bar is by the students and for the students.

DSR - The Student Council hosts parties, lectures and affect student life in a positive way. The Council consists entirely of students and represent the students' voice.

Parties are usually placed around Christmas and before the summer exams/holiday. When the academic year comes to an end and we can relax with a well-deserved celebration. Moreover we hold events such as a fresher trip when the first semester kicks off .

What needs to be done...


The exam during the first year takes place at the end of the 2 semester, however, we prepare the students by using test exams, so they know what they are getting into when the real exam comes. There are also examinations in the 2nd and 4th Semester. Read more in the curriculum in the tab "material download".


During your education you are to write four large projects. On the 1 Semester you write Project 1/A, where you learn how to write projects in collaboration with other students. Here, the project is to apply the theories you have become acquainted with during the first semester. In some cases, the subject will be up to you within a given or optional case.

Project 2/B deals with market analysis. Here you and your fellow students do marketing research based on a real problem for a selected company.

In project 3/C, you will learn to create a marketing plan for at specific company. Here you apply all the theory you have become acquainted with through your three previous semesters.

At the end of your studies you, often on the basis of a subject from your internship company, write your final exam project and defend it at an oral examination.

Mandatory assignments means that there are some activities, students must attend during your study period.

What also is to be experienced...

During your studies you will experience to get on-site visits at local businesses. You will also through out your study experience visits from guest lecturers who come from industry or from other higher education eg. Aarhus or Aalborg University.

The programme usually holds a study trip abroad, which is planned together with the students.

Dania holds several Career Days, where you get to hear about opportunities for further education and get input to get a good job after finishing your studies.

At least once a year, you will find that the usual schedule is converted into special Innovation Days. Here you will learn to apply creative techniques and you will be able to develop one or more companies' products and/or processes in collaboration with your fellow students.


Books for your study programme

At the beginning of the programme you will be given a book list. When you buy your books, we generally recommend that you buy the latest versions, unless your teacher/the book list advises you otherwise.

You should expect to spend a certain amount of money on literature for your study.

It is prerequisite for your study at Dania, that you have the books in hard copy or as e-books.

Examples of book lists for 2013:

Book List 1 semester 2013 Viborg

Book List 1 semester 2013 Randers


Do you need more information about the programme?

All programs have a curriculum, a detailed review over courses and exams, if you want to read more about the programme for Marketing Management, please click here!

If you want a sneek peek into the Viborg Department's Student Handbook, please click here or maybe you are curious of how a first semester runs? Click here to see the activity calendar from Viborg.


Professional challenges...

The Marketing Management Programme is a two year AP Degree, which consists of a number of general subjects. In addition comes the electives, the internship and the final exam.

After graduation, you are entitled to use the title AP Graduate in Marketing Management.

See the table below for an overview of the different subjects in the respective semesters.


1 Semester

The Comapany's Strategic Situation

2 Semester

Strategy Formulation

 3 Semester

Strategy Implementation

 4 Semester


International Marketing and Sales

Strategic Analysis of the Company and the Macro Environment

Basic Statistics 1

Market Analysis

Basic statistics 2

Growth Strategy


Segmentation, Targeting, Market Selection and Positioning

Marketing Strategy          

Sales and Negotiation





Company Analysis


Investment and Finance

Descriptive Economics and Trade Theory


Budgeting and parameter optimization

Communication, Organisation and Management


Organizational Structure


Design and analysis of supply chain

Managing the Supply Chain

Cultural Analysis

Project Management and Sales Organization

Organisational Development



Business Law



Contract Law

Credit Security

The Legal Conditions

Non-contractual Replacement

Danish and International Purchasing

Rules Regulating the Market










Final Exam Project                                             

 Til top


Business Economics

With en elective in Business Economics you will learn how an understanding of business statistics and business economics can strengthen the quality of strategic and marketing decisions. For example how an advertisement affects projected sales and how the production should be adapted to this.

Media and Advertising

The right commercial, at the right time, to the right audience is crucial for the success of a company. With the elective “Media and Advertising” you will learn the basic tools and skills in creating the visual identity of a company as well as how to plan and execute a media campaign.

Read more about studying i Randers here.


Business Economics

With en elective in Business Economics you will learn how an understanding of business statistics and business economics can strengthen the quality of strategic and marketing decisions. For example how an advertisement affects projected sales and how the production should be adapted to this.

Cross Border Supply Chain Management 

This first part of the class will have a focus on “downstream” activities and the theories that can be utilized to manage the international investment decisions regarding distribution, partner management, working with a company on an actual case including traveling to the destination market and builds on components from Supply Chain Management, Investment & Finance, Law and International Marketing Management. This year our students will go to Jordan to get experience within this field. 


Through this elective you will learn how to handle a company's internal and external communication e.g. the production of articles for employee magazines or how to use social media for marketing purpose and create conventional promotion tools such as advertisement.

Entrepreneuship (3 Semester only)

This elective deals with the art of being an entrepreneur. An entrepreneur can be defined as a person who knows how to use concepts such as innovation and the understanding of business principles in order to turn innovation into profitable products.


To read more about studying in Viborg click here.


Stand out from the crowd!

The education program Marketing Management consists of a compulsory part, an optional part, an internship and a final exam.

In the mandatory part, you are to follow a number of subjects and themes that provide knowledge in the core subjects. You can read more about this by cliking The Programme.

The optional part consists of a number of electives, where you can specialize in one industry or function. Both Dania's department in Randers and the department in Viborg provides electives in Economics and Statistics and in addition they have a number of other subjects to choose from.

Click on the electives in Viborg and in Randers to read more about them.


Companies in Denmark and abroad

Business Academy Dania has a strong collaboration with industry both locally and globally. This means that all our students have the opportunity to go into exciting internships in Denmark and abroad. We work to develop you as a student, so that you are ready to actively contribute to a company's operations in a wide variety of areas depending on what you are passionate about.

We encourage all students to find their own place of internship, however, we help and support all the way both before, during and after placement.


Internships and studying abroad

Dania offers you some great opportunities to get out into the world while studying in Denmark.

We offer studying abroad during the 2nd and 3rd Semester in which you can get on the exchange of our Erasmus Partners (international partners) with funding from the EU's Erasmus agents.

Example, we can offer a stay at Manchester Metropolitan University Cheshire and New College, Durham in England, and we can get agreements with numerous universities and colleges in other European countries.

You can also go abroad for your internship. Here our two English partners offer to find internship for you, just like you during the internship can follow the teaching at a BA level in self-selected subjects.

If you wish to know more about the opportunity to go abroad please clik here!


Internship - theory tested in practice

The Marketing Management at Dania is closely related to practice. The three month internship and the final exam is placed on the programmes's fourth and final semester. Through the internship and the final exam, you immerse yourself in the core areas or in your chosen elective so you gain experience of theory in practice.

The internship binds your teaching on the first three semesters with the final exam and is therefore characterized by individual choices and independent study activities.

The internship takes place from mid-January to mid-March, and has a duration of minimum three months.

You can choose an internship in Denmark or abroad. It is also possible to take a semester of studying abroad. See the tab "internship abroad" for more information.

If you wish to know more about the opportunity to go abroad please clik here!


How to apply

Application FAQ


Deadlines The deadline for application is 1 June for students from the EU/EEA countries and 1 May for all other students.
Application form
To apply for any of our programmes, download the application form - Randers (pdf) or application form - Viborg (pdf) depending on your choice of programme. Please note that the application form can be filled in online but must be printed out and signed before being submitted.

You can send the filled-in application form and relevant documentation by surface mail to Dania - Danish Academy of Business and Technology - Minervavej 63, DK 8960 Randers SØ, Denmark, e-mail: eadania@eadania.dk.

You must always bring the original school-leaving certificates and other documentation submitted with the application with you to Denmark and show them on request upon arrival at Dania. 
Certificate requirements EU/EEA students: All copies of school-leaving certificates and grade transcripts must be certified by the school of origin. If we find it necessary, we can require that you get the certificates translated into English by an authorized translator or issued by the school of origin in English.

Non-EU/EEA students: School-leaving certificates submitted with the application must be translated into English by an authorized translator or issued by the school of origin in English. All translations must be accompanied by a copy of the original document, certified by the school of origin. 

Enrollment process Students seeking admission to Dania must demonstrate their academic skills during an enrollment process.

As part of this process, students applying to the Academy may be requested to take certain tests, and they will all be interviewed over the telephone or in person. Since the enrollment process is highly individual, some students are accepted solely on the basis of documents and interview, while others may be asked to sit for an English proficiency test, send references from former teachers and employers, or do all of the above.

These measures are intended to ensure that all applicants are given an equal opportunity to demonstrate their abilities. Students who, after beginning their studies at the Academy in Randers, prove unable to keep up with lectures and course work will be requested, and expected, to take the appropriate remedial steps (including extra lessons) at their own expense.

For more details about International Admittence please click here.


Who can Apply?

Admission to the AP Degree Programme in Marketing Management requires relevant vocational training or upper secondary education (university entry level) including: Mathematics or Business economics at intermediate level (Danish B-level) and English at lower intermediate level (Danish C-level).

English language proficiency All non-native speakers of English applying to study under one of our programmes must demonstrate adequate English qualifications prior to enrolment at Dania.

Students must be able to read textbooks, understand lectures, take part in classroom discussions and hand in written assignments in English.

For more details about International Progammes please click here.

Further Education in Denmark

You can obtain further education by pursuing a BA-degree in International Hospitality Management in Dania or another International BA-degree such as International Trade and Marketing. Contact a Study Secretary or the International Office for guidance. 

Dania cooperates with several Danish Universities in offering you a top-up degree if you as a student have chosen and passed the economic electives. Please click the links below for more information.

Aarhus University offers a top-up BA degree in Business Administration

Aalborg University also offers credits to for a BA in Business Administration.

University of Southern Denmark offers a degree in Business Administration

Be aware that you besides your AP Degree also must meet the admission requirements for the training you are looking into . It will usually say a high school education and the specific admission requirements for the program.

Further Education Abroad

Dania has for many years had successful agreements with three universities in the UK, Manchester Metropolitan University Cheshire, Durham University and Napier University Edinburgh. Several students have during the years obtained BA-degrees (top up) and Master Studies here.

Moreover, we offer our students undergraduate courses during the internship period in the programmes's fourth semester. Read more about this in "The Internship"

In addition to agreements with UK universities, we also offer studies in Norway at Harstad University College.

Further agreements can for sure be made. Book a meeting when in Denmark and we will help you out!


Which fields can I work within after graduation?

Most Market Management graduates begin their careers as marketing assistants or the like. But with a degree in Marketing Management your future career lies open in front of you. Corporate marketing activities are part of the company's most central strategic tools, and you will be centrally located in the companies with all the opportunities it may bring.

Marketing Managers typically work in international companies with positions in the following subjects:

  • Marketing
  • Finance
  • Communication
  • Import
  • Sales
  • Logistics
  • Export
  • Purchasing

Typical job titles for recent graduates:

  • Marketing coordinator
  • Sales Consultent
  • Project Coordinator
  • Advdertising Consultant
  • Media Planner
  • Export Assistent
  • Purchaser
  • Communication employee

Would you like to become an entrepreneur?

You can also use the Marketing Management programme as a basis for starting your own business or as background for working with innovation and development of new products and concepts in development-oriented companies. Innovation, idea generation and entrepreneurship is a natural part of this study programme at Dania.


Professional competence and parties

Learn more about the study environment in Randers and Viborg.


If you need any assistance, please du not hesitate to contact us!

If you need generel information on international programmes as a non-eu-student/eu-student/Erasmus-student please contact our International Office in Dania by clicking here.

If you need more specific information on how it is to live an study in Randers or Viborg, please contact the Study Secretaries Mrs. Hyldgaard or Mrs. Melsen by email or telephone, please see contact details below. 

Studiesekretær Viborg









Dania Randers - Marketing Management

Elective in Media and Advertising and Elective in Economics

Minervavej 63 8960 Randers Tlf. 87 11 44 03

Studiesekretær Randers

State Education and Social Educational Support (For Danish og EU-citizens (special conditions)

For Danish citizens the Marketing Management progamme is justified for SU.

When you need to apply for a grant or make changes to your SU, it MUST be done via minSU on www.su.dk For that you need a PIN code or digital signature, which you can order from your bank or su.dk. On su.dk you can also become informed about the different rules that apply to your SU.

Special Educational Support

It may also be that you are entitled to special educational support (SPS) during your education. Get more information about the types of support and opportunities to get SPS via www.spsu.dk or contact Tove Nielsen. You can also read more about how to apply for special educational assistance in the Education Ministry's website here.

Studiesekretær Randers

Uddannelsen kan tages i 

"Taking my education at Dania is one of the best choices I´ve made. I received great preparation for my future professional activity. Everything is interconnected! It's great!"

Iuliana Radu